Shuyun has been appointed as Reddit's official partner with media operation and advertising agency authorization in Greater China. This milestone confirms Shuyun's capability to connect Greater China clients with premium overseas media resources and deliver more intelligent overseas media services.

Shuyun Media Business Head, Billy Heng, stated:

"Reddit is a globally renowned online community. Through its differentiated positioning and community structure, it brings people together across nearly every topic and interest imaginable. Over the past 20 years, Reddit has successfully established a high-quality community ecosystem characterized by pluralistic coexistence and dynamic vitality."

在 Reddit 平臺上，有超過10萬個基于話題和興趣組建而成的活躍社區(qū)板塊。平臺用戶，也就是 “Redditors” ，加入社區(qū)尋找真實的經驗分享和廣泛的口碑反饋，進而形成明確的消費傾向、促成高效的購買決策。也就是說，Reddit 上無限的話題孕育著無限的商機。

Within Reddit, the existence of 100,000+ active communities, organized by topics and interests, unlocks infinite topic potential. Users, called "redditors"，join these communities to seek authentic peer experiences and extensive word-of-mouth feedback. This process cultivates well-defined consumption preferences and drives efficient purchase decisions. In other words, infinite topics mean infinite business opportunities.

在 Reddit 社區(qū)中，用戶基于超過220億條的發(fā)帖與評論來分享洞見、經驗及多元觀點。這種深度參與不僅為 Reddit 帶來了豐富多樣的用戶視角，更形成了獨特且不可復制的群體連接。

Within Reddit's communities, users share insights, experiences, and perspectives across 22+ billion posts and comments. This depth of engagement not only enriches Reddit with diverse user viewpoints but also fosters unique and irreplicable community bonds.?

作為廣告平臺，Reddit 為品牌提供覆蓋營銷全漏斗、支持多目標的解決方案，助力品牌借勢用戶深度活躍的興趣社區(qū)，精準觸達目標客群。其依托獨有的 Reddit 社區(qū)智能™（Reddit Community Intelligence™）——這一基于平臺數(shù)十億次真人對話構建的集體知識積累，品牌能夠深度融入高意向社區(qū)，實現(xiàn)全球范圍內的原生性觸達。

As an advertising platform, Reddit offers full funnel, multi-objective solutions for brands to reach people where they are leaned-in and engaged: the communities they're interested in. With Reddit Community Intelligence™, the collective knowledge from the billions of human conversations across Reddit, brands can tap into Reddit's authenticity and connect meaningfully with high-intent communities around the world.

數(shù)云的客戶涵蓋了服裝、美妝、運動、母嬰、食品飲料等十余個行業(yè)。作為中國領先的消費者數(shù)字化科技運營公司，數(shù)云自 2011 年成立以來就持續(xù)專注于為品牌及零售企業(yè)提供全渠道消費者運營系統(tǒng)與服務，全球 TOP10 的快消品企業(yè)中有半數(shù)選擇了數(shù)云麒麟，數(shù)云思源服務的國際國內一線品牌超過百家，數(shù)云贏家累計服務品牌客戶近萬家。

Shuyun's clientele further encompasses more than ten sectors including apparel, beauty, sports, maternal & infant, and food & beverage. As China's premier consumer digital technology and operations provider, Shuyun has remained dedicated since its 2011 inception to delivering omni-channel consumer operation systems and services for brands and retailers. Half of the world's TOP10 FMCG (Fast-Moving Consumer Goods) companies utilize Shuyun Qilin, Shuyun Siyuan supports over 100 international and domestic tier-one brands, Shuyun Yingjia serves nearly 10,000 brand clients.

在“成為全球領先的消費者運營科技公司”企業(yè)愿景的指引下，數(shù)云不斷加速推進國際化戰(zhàn)略布局，通過在全球多地部署本地化的銷售和支持團隊，助力中國出海品牌消費者運營解決方案在當?shù)厥袌銎椒€(wěn)落地、高效推行。近年來，數(shù)云在全球范圍內積極尋找領域契合、理念相投的高價值合作伙伴，并有幸和 Reddit 攜手合作。

Guided by its corporate vision to "Become a globally leading consumer operations technology company," Shuyun is accelerating its international strategic deployment. Through establishing localized sales and support teams across global regions, it empowers Chinese overseas brands to seamlessly implement consumer operation solutions in local markets. In recent years, Shuyun has actively pursued globally aligned, high-value partnerships, culminating in its landmark collaboration with Reddit.

尤其值得關注的是， Reddit 的全球影響力正在持續(xù)擴大：在歐美等傳統(tǒng)強勢市場穩(wěn)步增長的同時，還通過積極構建本地化社區(qū)生態(tài)、不斷強化 AI 翻譯能力，加速對全球市場的滲透。根據 Reddit 2025年第二季度財報，日活躍獨立用戶數(shù) (DAUq) 同比增長21%，達到1.104億，且營收同比增長78%，達到5億美元；其中，國際營收同比增長71%，國際日活躍獨立用戶數(shù) (DAUq) 同比增長32% 。

Notably, Reddit's global influence continues to expand. While growing in traditional strongholds like the United States and Europe, it accelerates worldwide market penetration through localized community ecosystems and enhanced AI translation capabilities. According to Reddit's Q2 2025 earnings results, Daily Active Uniques (DAUq) increased 21% year-over-year to 110.4 million, and revenue grew 78% year-over-year to $500 million. International revenue rose by 71% year-over-year, and International DAUq grew 32% year-over-year.

此次合作中，數(shù)云將深度整合自身的消費者數(shù)字化運營領域的核心能力——涵蓋技術積累和服務國際品牌的本地化經驗等，協(xié)同 Reddit 的社區(qū)生態(tài)生命力和影響力，助力中國出海品牌在全球市場更好地觸達和影響目標消費群體。

Through this partnership, Shuyun will integrate its core competencies in consumer digital operations—including technological expertise and localized experience serving international brands—with Reddit's dynamic community ecosystem. This synergy will enable Chinese global brands to effectively engage and influence target consumer groups worldwide.

Looking ahead, Shuyun will continue iterating and upgrading its overseas media marketing and service capabilities, joining hands with more global ecosystem partners to empower Chinese global brands in seizing worldwide market growth opportunities with professional services, achieving win-win development throughout their international journeys.